Project Summary:
Over the course of the first quarter, I embarked on a comprehensive redesign initiative aimed at revitalizing Jodel's digital presence. The project extended beyond a mere facelift; it encompassed a complete overhaul of the website, addressing its outdated aesthetics, sluggish performance, and alignment with contemporary brand visual guidelines. The existing interface appeared rudimentary, lacking the sophistication and responsiveness expected in today's digital landscape.
Key Goals:
01 Improve bounce rate
mitigate the high bounce rate by enhancing user engagement
02 Increase Revenue
optimize the platform for increased revenue generation through strategically placed advertisements within the Jodel app
03 Ensure 100% responsiveness
ensure seamless accessibility across various devices, thereby achieving 100% responsiveness
Timeline:
The timeline for the project spanned the entirety of the first quarter, delineated into distinct phases to facilitate a systematic approach.
The initial phase was dedicated to ideation and conceptualization, during which ideas were brainstormed and mood boards were curated to articulate a cohesive design direction.
Following deliberation, the second phase transitioned into the design stage, where Figma emerged as the primary tool for crafting the envisioned user experience across all pages.
The third and final phase entailed the actualization of the design into a functional website, leveraging Elementor for efficient development and seamless integration of the redesigned elements.
Results
The website redesign exceeded expectations, boasting a sleek and modern look that perfectly matched our design goals. The focus on responsiveness made the site user-friendly across all devices, enhancing accessibility and keeping users engaged.
